The Seven Hats, short for The 7 Hats of Borg-Warner—a 1960’s advertising campaign of the industrial giant, Borg-Warner, promising better living and “better products through creative research and engineering”—laments the failed promises and disastrous results of the mid-century American industrial complex through its apocalyptic lounge music. The haunting analog-electro project of Julie Davis (Bela Karoli, Nathaniel Rateliff, Fairchildren, Miss America) and Joseph Pope III (Born in the Flood, Nathaniel Rateliff, Miss America) was largely inspired by Davis’ decades-long love for the Great American Songbook and the pair’s recent acquisition of a 1960’s Wurlitzer electronic piano, half-working Roland Juno 106 synthesizer and nearly-broken Farfisa VIP 370 organ.
Recorded at Grey Gardens and mixed and mastered by Randall Frazier at Helmet Room Recordings, the songs on The Seven Hats’ forthcoming EP, “Scientific American,” offer lush and evolving textures that provide the perfect platform for Davis’ smoky voice. With a stage set-up designed to fit snugly in the back of a station wagon, The Seven Hats aspires to cross-country trips connected by shows in second-rate motel lounges.
Paul Cox of Stacks music blog describes “Scientific American,” as “beautiful and aching and brilliant.” He says, “ these interpretations of WWII-era compositions are thoroughly marvelous . . . . I hope there’s an entire album’s worth of this project in the pipeline, because it’s just what I’ve been looking for.”